Beta LaserMike, the leading global provider of precision measurement and control solutions named Jay Luis marketing manager, worldwide. Mr. Luis will be responsible for developing and implementing the marketing strategies to drive demand generation, revenue growth and brand development across the U.S., Europe and Asia markets.

“With his impressive track record, Jay brings a tremendous depth and breadth of marketing capability to Beta LaserMike’s worldwide business,” said Ken Wright, president of Beta LaserMike. “Jay’s experience in developing successful marketing programs for other leading technology companies will be an asset as we build our global brand and cultivate new business opportunities in existing and a number of new growth markets.”

Most recently, Mr. Luis was vice president of marketing at Seapine Software, a leading provider of application lifecycle management solutions, where he led a global marketing organization. Previously, he held the director of marketing communications position at Barco where he helped the organization establish its leadership position in the simulation marketplace. Prior to this, Mr. Luis served as partner and vice president at OIA Marketing Communications in Dayton, OH.

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